Our thoughts

UMMY is a freediving gear brand from Japan.

In a word, free diving is

Free diving refers to diving without breathing apparatus such as oxygen tanks, and only taking one breath. In other words, free diving includes not only competitive free diving, where participants compete to see who can dive the deepest, but also skin diving, spear fishing, and other free diving without breathing apparatus.

The founder, an active freediver himself, has always found it inconvenient to purchase freediving gear in Japan. The number of stores and the variety of products are limited, it's hard to know what products are suitable for you, and the prices are high. If you look at overseas online shops, you will find many products that you can't find in Japan, but there is an English language barrier, the explanations are hard to understand, you don't know what suits you, you're worried about whether the product will arrive, and it's difficult to make inquiries... Such was the market environment in 2022.

Freediving in Japan is simply inconvenient and expensive.

So the founder decided to use his experience to find a solution and started UMMY.

Based on the above issues, we are a D2C brand that plans and designs high-quality products in Japan and delivers them directly, which allows us to achieve high cost performance, free shipping on all products in Japan (excluding overseas), and reliable customer service.

The name UMMY comes from the word "sea (UMI)," which is essential for our survival.

Through UMMY, we hope to create an opportunity for everyone to start free diving and spread the wonderfulness of free diving, which allows you to swim freely without being bound by anything.

Together with our customers, we will promote UMMY and grow it into a world-renowned Japanese freediving brand.

Our Mission

We at UMMY aim to create an opportunity for anyone to start free diving and spread the wonderfulness of free diving, where you can swim freely without being bound by anything, all over the world.

Yuki Naughty | Ford

After graduating from university, he worked at Rakuten, Inc. and Amazon Japan, LLC, where he was involved in consulting for e-commerce businesses. Utilizing this experience, he moved to Accenture, one of the world's largest consulting firms, where he was involved in business strategy planning and e-commerce business launch support for major retail companies.

Despite living a life far removed from the sea, he was enchanted by the ocean on his first visit to Amami Oshima and his life changed dramatically.

He started free diving in 2021 and has traveled around the country, deepening friendships with free divers from all over Japan.

In spring 2022, he will launch UMMY, a Japanese freediving gear brand, utilizing his experience in EC and freediving.

Athlete

Ozeki Yasuko | Yasuko Ozeki

1st place in the AIDA World Rankings Women's Overall in 2023 and 2022
2024: Establish a new Guinness World Record for parallel diving under ice
2024 AIDA Freediving World Championship DYN 3rd place
2022 Vertical Blue 2022 AIDA CNF 1st place

Kaji Mariko | Mariko Kaji

2022 CWTB -83m (New Japanese Record)
2024 DNF 175m (Set a new Japanese record, 1st in Asia)
2024 CNF -70m (2nd in Asia)
AIDA instructor trainer

Kikumoto Joma | Joma Kikumoto

Participating in AIDA World Champion Ship 2020 & 2021 for two consecutive years
AIDA World Champion Ship 2021 FIM -81m (3rd best in Japan's history)